NEW Premium Meesh Stickers

The “Meesh Animated Cat” mobile app has been downloaded in over 40 countries. In addition, Meesh recently won a coveted 2018 Emerging Media Award from Summit International Awards.

NEW Premium Meesh Stickers offer a unique selection of animated stickers made for Meesh fans all over the world. Users can “unlock” the stickers in the App for $0.99.

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There are 12 NEW Premium Stickers. In addition, there is one NEW Free Sticker for users who prefer to stick to the freebies.

From a bunny rabbit to a chef, the Premium Stickers offer a wide variety of fun scenes for users to enjoy in their iMessage conversations.

Meesh has captivated users around the globe. With these newest Meesh iMessage stickers, users can further enhance their everyday conversations and connect with each other.

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3 Situations: When to Get a Google Analytics Audit

A Google Analytics Audit offers the opportunity to examine how consumers are engaging with your brand and, ultimately, contributing to your bottom line.

Understanding consumer behavior on your website is a crucial aspect of making informed business decisions.

Here are three situations when you should consider getting a Google Analytics Audit.

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1. Your conversions are lower than expected

Are consumer calling you and subscribing to your email list? Are they making purchases?

Google Analytics sheds light on exit rates and bounce rates. These metrics can help you visualize the Conversion Flow taking place on your website. In addition, Conversion Funnels can be set up to track specific flows of behaviors across specific pages of your website.

A Google Analytics Audit is also a great time to examine how you currently have Conversion Tracking set up on your website. As a result, you can identify any conflicting code issues that may be preventing accurate tracking of your conversions.

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2. You want to know more about the impact of a marketing or advertising campaign

Referral Traffic is tracked separately through Google Analytics. In other words, you can see how referral traffic is engaging on your website.

Examining Referral Traffic can also help you make informed decisions about which outlets are giving you the best ROI.  In addition, you can use this data to help negotiate media deals and even identify outlets that might be good options for future partnerships.

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3. Visitors to your site aren’t behaving the way you think they should

Above all, being able to track the customer journey through your website is crucial. A Google Analytics Audit can provide meaningful data to help assign real values to consumer interactions on your website.

How many pages are consumers viewing? Are they simply bouncing off your homepage?

Analyzing consumer behavior data will allow you to take a closer look at your website’s User Experience (UX).  With this data, you can create a strategy and implement changes that enhance the online experience you are providing to your customers.

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We Can Audit Your Google Analytics Account!

A Google-Certified individual will audit your account, optimize your website, and train your staff on how to monitor your performance.

Services are customizable to fit the needs of your organization.

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Review of New Delta iMessage Stickers

The new Delta iMessage Stickers Mobile App is a phenomenal example of how brands can utilize iMessage Stickers to engage with their audience and deliver valuable brand experiences in our mobile age.

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iMessage Stickers are the newest obsession for iPhone and iPad users. Delta Airlines has recognized the value of providing tech that can build brand awareness and engage consumers.

The newest additions to the engaging Delta iMessage Stickers app were released in November of 2018 and come auto-installed on iOS users’ devices during a routine update of the Delta Airlines Mobile App.

The best part of this mobile app is it is not “overly brand-y” or obnoxious. What do I mean by that? You won’t find “FLY DELTA!” slapped across the stickers. Instead, users will find useful, fun stickers that reinforce the brand without alienating people from using them!

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A suitcase, champagne, and the famous Biscoff cookies are just some examples of the variety of icons that Delta chose for their sticker pack. Even better? Many of the stickers are animated.

Reading public forums, it’s apparent that consumers love the stickers. In addition, people are appreciating the homage paid to both the brand and common themes of the travel experience.

This iMessage Sticker pack is a perfect mixture of subtle and not-so-suble brand reinforcement that encourages users to engage with Delta and connect with the brand.

By Delta acknowledging the power of mobile and creating a quality product that delivers a high-quality tech experience, the airline differentiates themselves in the highly-competitive airline marketplace.

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iMessage Sticker Apps are the newest way to engage with your audience. In addition, they provide a wonderful outlet for reinforcing your brand image.

We specialize in delivering quality, unique sticker apps! Discover Trobek’s iMessage Sticker packs, available NOW in the App Store!

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Rebecca Wickes is an Apple Developer and Marketing Consultant, passionate about the mobile space. Learn more about Trobek’s specialties and discover how we can evolve your brand in the digital age.

New Press Release for Newest Mobile Apps

“Southern Sayings” and “Texas Animated Stickers” are my two newest apps to hit the (digital) shelves.

The press release is now live on PRlog.com!

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Two new mobile apps have hit the shelves: “Southern Sayings” and “Texas Animated Stickers.”  Both apps are for iMessage and allow users to customize their iMessage conversations with engaging and lighthearted stickers.  

“Southern Sayings” features an array of 30 text-based stickers that include favorite phrases like “Bless Your Heart,” “Hey Ya’ll,” and the ever-polite “Yes Ma’Am.”  Keeping up with the southern trend, Texas Animated Stickers are a mix of western icons and word-based stickers that users can use to “dress up” their photos and iMessages in their conversations.

Trobek’s founder and Houston-based consultant Rebecca Wickes explains how easy it is to use the stickers. “To send a sticker alongside your iMessage, simply tap on it,” Wickes explains. “To get even more creative, try tapping and holding a sticker to ‘drag and drop’ a cowboy hat on top of your pet, or add a Sherriff star to your selfie. iMessage stickers are a wonderful way to have fun in mobile conversations and provide a great outlet to engage with each other virtually.”

Both mobile apps are available in the Apple App Store for $0.99 download.  

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App Store link for “Southern Sayings”

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App Store link for “Texas Animated Stickers”

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Users can also learn more about the apps by exploring the app pages via the “Learn More” link below.

“Southern Sayings” Mobile App on App Advice

We have a new mobile app feature, and it’s pretty exciting!

App Advice is a modern, visual resource to discover the best iOS mobile apps. They “filter through the 1,500,000+ apps in the App Store to bring you up to date on relevant news regarding apps, as well as providing detailed app reviews.” (App Advice, n.d.)

The company has been awesome enough to feature all of Trobek’s mobile apps so far, and our newest app is no exception!

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In case you haven’t heard, Southern Sayings is a must-have for adding some Southern Charm to your iMessages. The text ANIMATES on 30 stickers for extra flair.

It’s available for download in the App Store for iMessage!

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Head on over to App Advice to see some pretty visuals of the app, or “Learn More” about the app on its Official Page right here on the Trobek website.

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Reference

App Advice. (n.d.). What is App Advice. Retrieved from https://appadvice.com/page/about-us

Startup Training in Denver

Last week, I flew to Denver to train an awesome startup on how to leverage website analytics and social media data for product development.

 

One of the best things about startups says it right in the name: things are starting up.

When it comes to any type of marketing strategy, the deeper the roots go, the more likely it can be successful.

Using marketing and advertising as a “band-aid” never works out well in the long-run.

That’s why, for startups, the somewhat clean slate provides a wonderful opportunity to get set up for success.

It’s very easy for people to get “stuck in one lane,” and it’s even easier for a company to do so.  For startups, getting the product or service right is crucial, but that doesn’t mean the right product today will be right a year from now.

Product development should always be an ongoing process.

Even for myself personally, navigating my career path has been a series of trials and errors.  The point is to keep experimenting, keep optimizing, and keep innovating.

Data is the backbone for these experiments.  It is what can help you to navigate the murky waters of personal bias vs. realistic expectations.

When you lay a solid foundation, set clear goals, and understand how to adapt a strategy on an ongoing basis, you can make informed decisions on the direction to take your company and be prepared for changes in the marketplace.

Also during my time in Denver, I met with Masha from Coding Blonde!

Masha is part of a new generation of female tech influencers who are passionate about breaking gender barriers in tech and encouraging women to pursue careers in all fields related to technology.

The power of the Internet is making self-learning a possibility for all – we need only have the courage and the dedication to push ourselves outside of our comfort zones!

Traits of the Best Marketers

You realize you need help with marketing.

That is the first step in achieving success.

That being said, how do you know where to turn for advice? Should you trust an agency or an individual? Which qualities should you be looking for when you hire someone in-house?

As a Google-Certified marketing consultant, I’m a little biased myself. So, bear with me as I try to deliver useful information that you can use in your quest for digital marketing stardom.

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I think one of the biggest differentiators among marketers is not their number of skills, it is their level of passion.

Our drive to succeed is fueled by our desire to achieve.

In the two-factor theory (also called Herzberg’s motivation-hygiene theory), those with a high preference for achievement go beyond the usual realms of success: their desire for success is a key motivator in all of their behaviors.

They can be star students, or those who actively apply for awards. They can be those who always have their head in a book, or those who always seem to be “doing too much.”

Look for someone who does more than is required, just because they can. 

Why does this matter when it comes to marketing?

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If you’ve been in business for some time, you know that “years of experience” is typically a key indicator of quality. I challenge you to downplay this mindset when it comes to marketing.

We have all met those people with 20+ years in marketing who cannot deliver results. Similarly, there are those still in high school who can grow an online audience like it’s nobody’s business.

Keep in mind that Facebook advertising launched in 2007.  Similarly, Instagram itself launched in 2010, with advertising really only taking hold within the past few years after Facebook’s acquisition of the social media megastar.

The exponential growth of social media demonstrates that the number of years is not the key, it is the quality of the efforts behind them.

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The future rests with those who continually push the boundaries.

Those who are actively learning the newest trends and technologies.

Those who face challenges head-on, are flexible in their approaches, and don’t approach marketing with a one-size-fits-all mentality.

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Whether you want to hire a consultant, agency, or in-house marketer, your long-term goals are what ultimately matter.

Are you focused on driving traffic today, or do you want to understand how your brand will fit into the long-term reality of the digital age? Maybe it’s a bit of both?

Do you want the prestige that comes with a big-name agency, or are you looking for a customized, one-on-one approach with a single individual?

There are many “on-paper” considerations when evaluating a marketer/agency, but I urge you to also examine their willingness to change with the market demands.

Just as the marketing landscape today is vastly different than it was five years ago, our reality today will be vastly different five years from now.

When looking for the best marketer or agency,

Surround yourself with those who will grow with you.

Sticker Packs for Consumer Engagement

In today’s digital environment, things are crowded.

It’s hard to stand out. It’s difficult to keep customers interested.

However, a plus to the technological age is the availability of new products to help bridge the gap between intangible interactions and meaningful connections.

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Consumer Engagement is an emerging avenue of marketing that has quickly taken root over the years.

Companies and agencies alike are asking questions:

How can we build organic growth with our online brand? How can we keep our brand awareness sustainable after the advertising campaigns stop?

When designing a strategy to engage with consumers, it is important to remember one key fact:

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It is often the “value” component of consumer engagement that gets lost in translation.

In my opinion, the most valuable item you can give someone is something that is useful. Even better, something they enjoy using (and can use) everyday.

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The future is mobile. You only need to take a look at your Website Analytics to see that mobile is on par with and, most of the time, outperforms desktop traffic in terms of volume and conversion rates.

A stroll through the airport makes it clear that mobile devices are now engrained in society. It is how we communicate. It is the cornerstone of our friendships and relationships. Texting, iMessaging, FaceTiming… the list goes on and on.

I think most people understand the importance of having a mobile-compatible brand and website.

However, when it comes to apps, many get cold feed.

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Unlike a full-scale mobile app, a sticker pack is an excellent addition to a brand strategy that is affordable and provides immediate value for consumers.

The future of consumer engagement will require companies to find ways to blend their brands with consumers’ everyday lives.

By delivering valuable experiences and products that consumers can use in their everyday, mobile-driven lives, brands can transcend traditional engagement and become truly connected with their target audience.

5.5-Inch iPhone Landscape

 

 

How to Get Conversions

Digital marketing’s ability to deliver quantifiable results has ushered in a new benchmark for online advertising…

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But how exactly do those conversions happen? What kinds of conversions should a business be aiming for?

When it comes down to it, a marketing strategy should be successful.

But, what does “success” look like?

Before embarking on an ROI strategy, it’s important to understand what the goals are and why they are important.

There are many stages that occur before a customer hits the “buy” or “subscribe” button.

Without understanding how a business can be successful, a marketing campaign can only bring a brand so far.

When focusing on long-term success, every company should aim to….

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No matter the industry or the size of the company, a marketing strategy should seek to engage and inspire its audience.

Why should someone subscribe to your email list? Why should they spend time on your website?

While making money is no doubt a crucial piece of the puzzle, there are other important conversions to consider:

  • Consumer Engagement
  • Email Subscribers
  • Brand Awareness
  • Positive Reputation/Reviews
  • Market Share
  • Social Media Followers/Shares
  • Time Spent on the Website
  • Pages Viewed on the Website
  • Return Visits
  • Phone Calls

When creating a new marketing strategy, all of the conversion goals should help to guide a company’s entire focus.

Too often, marketing is thought of last.  To make a successful and sustainable strategy, marketing must be at the forefront of every business policy and product.

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It is generally agreed that everything about a business impacts how consumers perceive and regard a brand: from its website to the person who answers the phone.

With that idea in mind, is money really the only concern with a marketing campaign? Are “impressions” really the only goal?

The benefit of our digital age is that all of these conversions are now traceable.

The secrets to understanding the best types of conversions, their importance to the bottom line, and how they are transforming a brand, can all be found in data.

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What do consumers do on a website? Which pages do they view? Are they subscribing to emails? What are the steps they take before they subscribe? Which websites are referring them?

Quantifiable data directly relates to conversions and can be crucial in uncovering how consumer behavior is impacting the bottom line.

This data can be used to create products, strategies, and experiences that cause consumers to respond naturally.

In order to obtain conversions in the digital age, we must strive to understand all of the components that come together to make success a reality.

Losing Your $10,000 Google Grant

It’s a new year, and new changes are happening to the digital advertising industry…

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1. Accounts must maintain an overall 5% CTR
2.  Each campaign must include 2 Ad Groups
3. Sitelinks and Geo-location targeting must be used
4. Bidding on single-word and competitor keywords is not allowed
5. Keywords with a QS of less than 3 will not be shown
6. The $2.00 Max CPC is waived if utilizing CPC (cost-per-conversion) bidding

The changes to the AdWords Grant for Nonprofits Program have caused quite a stir within the AdWords community.

Many nonprofits are getting their accounts suspended and some agencies are removing Grant Management from their services altogether.

(If your account has been suspended, you can contact me here for a free evaluation)

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The Grant itself, entitling nonprofits to $10,000 of free AdWords Search advertising per month, has been a favorite of agencies in the past due to a high level of spending and relatively “no strings attached.”

Many agencies limit the amount of time spent managing an account, and pocket the monthly fee with doing little to no work on the account.


Google knows this.
  Since the search engine giant implemented the generous Grant program, the company has promoted several incentives to keep nonprofits managing their own Grant.

Some of these incentives include the user-friendly AdGrants Express, which just underwent a new overhaul to make the interface even more user-friendly.

However, as with any digital marketing strategy….

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With using the basic AdGrants Express, nonprofits will lose out on potential traffic. On the other hand, the new policies make it even more difficult for a nonprofit to manage a regular Grant account on their own.

While these new policies may lower the amount of Grant Dollars an account is able to use each month, it’s important to understand why the new policies are a good change.

In the past, the “no strings attached” mentality of the program has been taken advantage of.

Many Grant accounts are filled with unrelated keywords and sloppy ads, resulting in a high bounce rate on the website and little to no conversions.

While being able to use the full $10,000 a month in free advertising is an ego boost to anyone, it is crucial to understand how it can also be harmful to a brand.

Just like with aggressive remarketing, serving a consumer with ads that are unrelated to their search can create a negative association with your brand.

(clickbait isn’t fun for anyone)

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The new updates are the perfect time to examine your Grant’s performance.

How does your account align with the new policies? Are you driving quality traffic to your website? What types of conversions is your Grant delivering?

A grant that is being ethically managed should be able to conform to the new policies.

On the other hand, if you are concerned about your performance moving forward, it might be time to seek a second opinion.