Startup Training in Denver

Last week, I flew to Denver to train an awesome startup on how to leverage website analytics and social media data for product development.

One of the best things about startups says it right in the name: things are starting up.

When it comes to any type of marketing strategy, the deeper the roots go, the more likely it can be successful.

Using marketing and advertising as a “band-aid” never works out well in the long-run.

That’s why, for startups, the somewhat clean slate provides a wonderful opportunity to get set up for success.

It’s very easy for people to get “stuck in one lane,” and it’s even easier for a company to do so.  For startups, getting the product or service right is crucial, but that doesn’t mean the right product today will be right a year from now.

Product development should always be an ongoing process.

Even for myself personally, navigating my career path has been a series of trials and errors.  The point is to keep experimenting, keep optimizing, and keep innovating.

Data is the backbone for these experiments.  It is what can help you to navigate the murky waters of personal bias vs. realistic expectations.

When you lay a solid foundation, set clear goals, and understand how to adapt a strategy on an ongoing basis, you can make informed decisions on the direction to take your company and be prepared for changes in the marketplace.

Also during my time in Denver, I met with Masha from Coding Blonde!

Masha is part of a new generation of female tech influencers who are passionate about breaking gender barriers in tech and encouraging women to pursue careers in all fields related to technology.

The power of the Internet is making self-learning a possibility for all – we need only have the courage and the dedication to push ourselves outside of our comfort zones!

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