Houston Millennial’s Mobile App Goes Global
Rebecca Wickes’ Meesh App Downloaded in Over 25 Countries
Houston, TX (July 9, 2018) … It’s official: the world is mobile. While America is often viewed as the chief consumer of emerging technology, the smartphone fever has spread across the globe. Rebecca Wickes, a Houston-based marketing consultant and MBA student, launched the “Meesh Animated Cat” mobile app at the end of June and has already received downloads in over twenty-five countries. The app, featuring Meesh the cat, is available for FREE download in the Apple App Store for iMessage and allows users to customize their iMessage conversations by using Meesh stickers.
Despite the stereotype of Americans being obsessed with their iPhones, the download data from Meesh sheds new light on the global fever of technology. Wickes, who specializes in Google Ads and digital marketing, says the snowball effect has been exciting to watch: “the interconnected reality of our digital age has never been clearer. Not only is Meesh breaking geographical barriers, it is also breaking cultural and lingual barriers.” From Germany to Canada, smartphone users across the globe are using Meesh to connect with each other.
As new technologies become available, the ability to reach international audiences is becoming a possibility. However, new audiences present new challenges for businesses and marketers alike.
“It is crucial in today’s technological age that every aspect of product development is approached with a digital marketing mindset,” Wickes says. “It is no longer good enough to take any product or service and simply advertise it. For a company’s success to be sustainable in the digital age, every aspect of the brand and product line must be cohesive with technology and digital trends.”
As companies face increasing pressure to keep up with the fast pace of the digital age, the ability to successfully reach target markets online will determine which brands drop out of the race and which ones thrive. In the case of Meesh, it is clear that there is a universal demand for products that are compatible with smartphones and emerging technologies. It will be up to companies to uncover those demands and create customer experiences that can meet the needs of the modern, global consumer.
The Meesh Animated Cat app for iMessage is available for FREE download in the Apple App Store by searching “Meesh”or by going to https://www.trobek.com
About Rebecca Wickes
Rebecca Wickes is a Google-Certified marketing consultant based out of Houston, Texas. Specializing in pay-per-click advertising, her passion for data-driven marketing has enabled her to transform businesses across the United States. She is pursuing her Master of Business Administration through the University of Texas at Tyler.