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Digital marketing’s ability to deliver quantifiable results has ushered in a new benchmark for online advertising…
But how exactly do those conversions happen? What kinds of conversions should a business be aiming for?
When it comes down to it, a marketing strategy should be successful.
But, what does “success” look like?
Before embarking on an ROI strategy, it’s important to understand what the goals are and why they are important.
There are many stages that occur before a customer hits the “buy” or “subscribe” button.
Without understanding how a business can be successful, a marketing campaign can only bring a brand so far.
When focusing on long-term success, every company should aim to….
No matter the industry or the size of the company, a marketing strategy should seek to engage and inspire its audience.
Why should someone subscribe to your email list? Why should they spend time on your website?
While making money is no doubt a crucial piece of the puzzle, there are other important conversions to consider:
- Consumer Engagement
- Email Subscribers
- Brand Awareness
- Positive Reputation/Reviews
- Market Share
- Social Media Followers/Shares
- Time Spent on the Website
- Pages Viewed on the Website
- Return Visits
- Phone Calls
When creating a new marketing strategy, all of the conversion goals should help to guide a company’s entire focus.
Too often, marketing is thought of last. To make a successful and sustainable strategy, marketing must be at the forefront of every business policy and product.
With that idea in mind, is money really the only concern with a marketing campaign? Are “impressions” really the only goal?
The benefit of our digital age is that all of these conversions are now traceable.
The secrets to understanding the best types of conversions, their importance to the bottom line, and how they are transforming a brand, can all be found in data.
What do consumers do on a website? Which pages do they view? Are they subscribing to emails? What are the steps they take before they subscribe? Which websites are referring them?
Quantifiable data directly relates to conversions and can be crucial in uncovering how consumer behavior is impacting the bottom line.
This data can be used to create products, strategies, and experiences that cause consumers to respond naturally.
In order to obtain conversions in the digital age, we must strive to understand all of the components that come together to make success a reality.